Track 4: Innovations and Business Models

Innovations in information and communication technologies lead to changes in the economy and in society. First of all the influence of innovative technologies on the design of intra- and intercompany processes will be examined in the context of this track. Furthermore, new pathways to innovation management will be addressed, such as open innovation or generation of innovations through the ‘wisdom of the crowd’.

In addition, many companies are facing the challenge of developing new business models. This applies to IT and software vendors as well as to the social media industry. Additionally, the IT-based support for the development of business models and the mapping of business models onto IT systems will also be taken into account.

Likewise, the trend of cyber-physical systems as the intelligent interconnection between the real and virtual world is driving the creation of new system landscapes and demands a radical rethinking of today’s value creation architectures. Therefore the design and development of adequate business models is another focus of this track.


  • Innovation management & IT-based product development

  • Open innovation and interactive value creation

  • Innovation communities & innovation markets

  • Tools for innovation development

  • Strategic use of IT

  • Business-/IT-alignment

  • Value of IT/IS

  • Breakthrough ideas

  • Organization and management of IT

  • Business models in the software and IT industry

  • Business models in social media

  • Software economics

Track Chairs

Prof. Dr. Peter Buxmann, Technical University Darmstadt, Germany
Prof. Dr. Kathrin Möslein, University Erlangen-Nuremberg, Germany

Program Committee

Dr. Angelika Bullinger-Hoffmann, Technical University Chemnitz, Germany
Dr. Bernhard Doll, orangehills GmbH, Germany
Dr. Wolfgang Faisst, SAP AG, Germany
Dr. Alexander Hars, inventivio GmbH, Germany
Prof. Dr. Thomas Hess, University Munich, Germany
Prof. Dr. Dennis Kundisch, University Paderborn, Germany
Prof. Dr. Ulrike Lechner, Universität der Bundeswehr Munich, Germany
Prof. Dr. Christine Legner, Université de Lausanne, Switzerland
Prof. Dr. Susanne Leist, University Regensburg, Germany
Prof. Dr. Joe Peppard, Cranfield School of Management, Great Britain
Prof. Dr. Frank T. Piller, RWTH Aachen, Germany
Prof. Dr. Daniel Veit, University Mannheim, Germany
Prof. Dr. Vivek Velamuri, HHL Leipzig, Germany